With the new year here, marketers have been working on and executing their 2016 digital marketing horizon next strategy. All professionals have plans to grow their business, build their brand, and be a leader in their industry. While a sense of urgency is essential to hitting all of these goals, there are some mistakes to avoid during the planning and execution stages. These mistakes will set your business back in hitting your revenue targets, resulting in wasted time, effort, and cost.
1. NOT KNOWING YOUR AUDIENCE
Knowing your audience is the first place to start in building your digital marketing strategy. Without a clear understanding of your audience and its needs, your entire strategy will crumble. Digital marketing isn’t just about publishing content, tweets, and Facebook posts; it’s about getting a return on your efforts. If you don’t clearly understand your audience, you won’t be rewarded with the results you’re looking for.
2. LACK OF FOCUS
In addition to knowing your audience, there needs to be a clear focus. Invest in the areas you know what works first for quick, quality wins. Long-term goals are a part of your digital strategy, but solid rewards along the way drives consistent and improved effort into reaching those longer goals, keeping momentum throughout your organization.